Posted in Facebook Facebook Ads How To Marketing

Facebook Ads Trends for 2021 for Better Returns on Ad Spend

Want to know the latest Facebook and Instagram ad trends to maximize your results? Wondering how your future ad campaigns should change? In this article, you’ll discover five trends that will impact Facebook ad results in 2021. Learn how to adjust the grammar, copy length, and creative of your Facebook ads for better performance in […]

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Posted in Marketing

Video: Anthony Church on conversion tracking & SEO

We are not only in the SEO industry, we both went to the same university — go figure!

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Posted in Marketing

Google launches Question Hub for US publishers

After a few years of testing Google Question Hub India, Indonesia and Nigeria – it is now available in the United States.

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Posted in Expert Interviews How To Marketing Podcast Social Media Marketing Podcast YouTube YouTube Video

How to Get More Views on YouTube: Strategy From a Top Creator

Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model? To explore how to get more views on your YouTube videos, I interview Justin Brown on the Social Media Marketing Podcast. Justin is a YouTube expert and video strategist who helps businesses grow an audience and scale […]

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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.

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Posted in Facebook Facebook Ads Facebook Tools How To Marketing Tools

Facebook Brand Safety Tools: How to Control Where Your Ads Appear

Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values? In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. You’ll learn how to view a list of Facebook pages and Audience Network apps on […]

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Posted in Marketing

Google algorithm updates 2020 in review: core updates, passage indexing and page experience

Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

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Posted in Facebook Facebook Ads How To Marketing

Common Facebook Ad Mistakes and How to Fix Them

Are your Facebook ads getting rejected? Wondering how to lower your Facebook ads costs? In this article, you’ll learn some of the biggest mistakes marketers make when managing their ads on Facebook and how to correct them. You’ll discover Facebook ad errors stemming from objective selection, ad copy, niche targeting, and more. You’ll also get […]

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Posted in Marketing

Biased language models can result from internet training data

The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.

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Posted in Facebook Facebook Ads How To Marketing Tools

How to Optimize Facebook Ad Creative for Better Results

Want to improve your Facebook ad results? Wondering what changes you can make to your ads to improve your performance? In this article, you’ll find tips to optimize your Facebook ad creative and copy to deliver better results and discover five tools to create effective video and image ad creative. To learn how to optimize […]

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