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Why we’re creating a new content experience for SMX

This year we’re offering topic-specific events that offer attendees guided learning paths for becoming sharper marketers.

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Marketing

Google pauses all political ads through inauguration

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration.

Please visit Search Engine Land for the full article.

Using Facebook Ads Manager to Analyze Your Ad Performance

Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager? In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters […]

The post Using Facebook Ads Manager to Analyze Your Ad Performance appeared first on Social Media Examiner | Social Media Marketing.

Marketing

Yelp launches “health and safety measures” community feedback feature

Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance.

Please visit Search Engine Land for the full article.

How To Marketing YouTube YouTube Ads YouTube Video

YouTube TrueView Ads Demystified: What Marketers Need to Know

Thinking of using skippable YouTube video ads? Wondering which TrueView ads you should try? In this article, you’ll discover three types of YouTube TrueView ads to improve lead generation, brand awareness, and sales. Note: This article assumes you know how to properly set up a YouTube ad campaign. Read this article for step-by-step instructions. #1: […]

The post YouTube TrueView Ads Demystified: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

Marketing

Unlock actionable search tactics at SMX Report

Grab your value-packed All Access pass now for just $99 or bundle with a workshop for extra savings!

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Marketing

Facebook blocks Trump for remainder of term while Twitter sets permanent ban

Numerous advertisers have paused their social media campaigns over the events at the Capitol.

Please visit Search Engine Land for the full article.

Facebook Facebook Ads How To Marketing

How to Scale Facebook Ads for More Leads and Sales

Looking for techniques to scale your Facebook ad campaigns? Should you be increasing your Facebook budget or targeting more audiences? In this article, you’ll discover vertical Facebook ad scaling and horizontal Facebook ad scaling methods that drive more leads and sales. To learn how to scale your Facebook ads, read the article below for an […]

The post How to Scale Facebook Ads for More Leads and Sales appeared first on Social Media Examiner | Social Media Marketing.