Posted in Marketing

Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

How to respect user choice and still market in California effectively.

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Bing’s new robots.txt tester can help SEOs identify crawling issues

The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly.

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Posted in Expert Interviews How To Marketing Podcast Social Media Marketing Podcast TikTok

TikTok for Business: Why Marketers Should Consider TikTok

Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics? To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast. Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok. He also founded TikTok […]

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Posted in Marketing

A Corona Xmas: Why physical stores will power online shopping this holiday season

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store

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Posted in Marketing

How are you feeling about attending in-person events in 2021? Answer our short survey

As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is.

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Posted in Marketing

Google’s search terms move will make millions in ad spend invisible to advertisers

The change removes visibility into more than 20% of search terms, one agency finds.

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Posted in Marketing

Next on MarTech Live: A look at agile marketing

A look at agile marketing from the ground up, including tips on adopting an agile strategy.

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Posted in Marketing

Traditional media suffer as digital ad spend grows in 2020 forecast shows

Paid search and social are the big winners of shifting budgets.

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Posted in Marketing

Google Ads to limit Search Terms reporting, citing privacy

The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for.

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Posted in How To Marketing Social Media Strategy

How to Convert More Prospects on Social Media: A 5-Step Plan

Do you use social media to promote your consulting services? Wondering how to attract and engage prospective customers? In this article, you’ll discover a strategic plan you can model to convert prospects into qualified leads and customers on social media. Why You Need an Engaging Sales Funnel on Social Media In the world of digital […]

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