Macro URL

Plus, Microsoft announces private search for Bing API

Please visit Search Engine Land for the full article.

Do you use Facebook ads? Wondering how to accurately forecast your ad spend? In this article, you’ll discover a simple formula that will help you budget your Facebook ad spend. To learn how to calculate your Facebook ads budget based on your sales goals, read the article below for an easy-to-follow walkthrough or watch this […]

The post How to Budget for Facebook Ads: Forecasting Your Costs appeared first on Social Media Examiner | Social Media Marketing.

And, no, tCPA and tROAS aren’t going away.

Please visit Search Engine Land for the full article.

Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.

Please visit Search Engine Land for the full article.

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

Please visit Search Engine Land for the full article.

Do you post organic videos on Facebook? Wondering how to run split tests without ads? In this article, you’ll learn how to use Facebook’s organic video post testing feature to find out which thumbnails, titles, descriptions, and video version your audience prefers. Why Use Facebook’s Organic Video Post Testing Tool? Over the past couple of […]

The post Facebook Organic Video Post Testing: Split Test Your Way to Better Results appeared first on Social Media Examiner | Social Media Marketing.

It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.

Please visit Search Engine Land for the full article.

The page experience update will now gradually rollout in mid-June and won’t be fully live until the end of August.

Please visit Search Engine Land for the full article.

Are you selling products on Instagram? Looking for creative ideas to expand your reach, exposure, and sales? In this article, you’ll find five ways to sell more on Instagram, even if you don’t have Instagram checkout. Note: This article assumes you have successfully set up Instagram Shopping and know how to tag products on Instagram. […]

The post Instagram Shopping: How to Get More Exposure and Sales appeared first on Social Media Examiner | Social Media Marketing.

It’s crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.

Please visit Search Engine Land for the full article.