Posted in Marketing

Google released Google Ads API version 8.0

This is an upgrade from version 7.0 which was released on April 28, 2021, six-weeks ago.

Please visit Search Engine Land for the full article.

Continue Reading Google released Google Ads API version 8.0
Posted in Marketing

Google to release new Partner badge for those already meeting Feb 2022 requirements

Google has resources and training available to help Partners meet the new requirements.

Please visit Search Engine Land for the full article.

Continue Reading Google to release new Partner badge for those already meeting Feb 2022 requirements
Posted in Marketing

Google drops the auction from its search choice screen

Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user.

Please visit Search Engine Land for the full article.

Continue Reading Google drops the auction from its search choice screen
Posted in Marketing

Google’s June 2021 core update was slow to roll out; here is what the data providers saw

This update took longer to roll out than previous core updates; we are expecting more from the July 2021 core update.

Please visit Search Engine Land for the full article.

Continue Reading Google’s June 2021 core update was slow to roll out; here is what the data providers saw
Posted in Marketing

Join us next week for actionable search marketing tactics

Attending SMX Advanced has never been easier or more affordable (and it never will be again). What are you waiting for?

Please visit Search Engine Land for the full article.

Continue Reading Join us next week for actionable search marketing tactics
Posted in Marketing

Google vows to adjust global ad technology after settlement with French Competition Authority

The decision and Google’s response means it will be easier for publishers to use Google’s ad tech tools and learn from the data.

Please visit Search Engine Land for the full article.

Continue Reading Google vows to adjust global ad technology after settlement with French Competition Authority
Posted in Marketing

Moz acquired by iContact, subsidiary of J2 Global

Organic search and email marketing are some of the most powerful marketing channels brands have, so it will be interesting to see how Moz and iContact integrate.

Please visit Search Engine Land for the full article.

Continue Reading Moz acquired by iContact, subsidiary of J2 Global
Posted in Marketing

Google announces its own version of App Tracking Transparency

When users opt out, advertisers “will receive a string of zeros in place of the identifier.”

Please visit Search Engine Land for the full article.

Continue Reading Google announces its own version of App Tracking Transparency
Posted in Marketing

For the first time, full-screen ads arrive on Twitter in the form of Fleet ads

The social media platform is also looking into other full-screen ad formats.

Please visit Search Engine Land for the full article.

Continue Reading For the first time, full-screen ads arrive on Twitter in the form of Fleet ads