Posted in Marketing

New research shows Google serves almost half of all ad traffic on fake news sites

New data indicates that unless advertisers are paying careful attention to their exclusion lists, there’s a chance that ads could be showing up next to fake news online.

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User experience is the difference between mediocre and next-level search marketing

A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.

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Google tests article carousel for some author knowledge panels

A new beta feature that highlights articles from journalists.

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Google page experience update now slowly rolling out

Top stories will stop using AMP as an eligibility factor starting Thursday.

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As SEO changes, so do the tools that serve practitioners

The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.

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Changes to Videos ads, plus Google and the UK; Monday’s daily brief

And why algorithm updates shouldn’t shake you

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SMX Advanced begins tomorrow! Don’t miss out

What are you waiting for? Secure your $249 All Access pass now!

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Google agrees to not favor its own products or access user personal data in commitments with UK regulator on FLoC

Depending on how the engagement plays out, this could mean that Google doesn’t implement FLoC as quickly as anticipated.

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TrueView for action campaigns will be transitioned into Video action campaigns in early 2022

Advertisers will be able to create new TrueView for action ads until September 30, 2021.

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Google demotes libelous content in search through its predatory sites algorithms

Google will continue to try to surface high quality, relevant content while downgrading sites that attempt to exploit peoples’ reputations.

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