Posted in Marketing

Google tries to answer publishers questions on visibility concerns in Google News

 Lionel Poizner  July 16, 2021
Applying to be in Google News has been turned off for years, causing confusion to new publishers.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Yet another automation feature rolling out in Google Ads; Friday’s daily brief

 Lionel Poizner  July 16, 2021
Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google Ads optimized targeting gradually rolling out

 Lionel Poizner  July 15, 2021
This could also be an expensive option if your budget is lower, as your initial CPA could fluctuate as the data is collected and optimized targeting figures things out.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief

 Lionel Poizner  July 15, 2021
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.

Please visit Search Engine Land for the full article.

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There isn’t always a quick answer in SEO and that is okay; Wednesday’s daily brief

 Lionel Poizner  July 14, 2021
Search Console changed how you debug some AMP URLs.

Please visit Search Engine Land for the full article.

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Google Posts for verified knowledge panels are going away

 Lionel Poizner  July 14, 2021
On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google adds direct apply markup and new editorial guidelines for job postings

 Lionel Poizner  July 13, 2021
The new guidelines include guidance around obstructive text & images, excessive & distractive ads, or content that doesn’t add any value to the job posting.

Please visit Search Engine Land for the full article.

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Posted in Marketing

FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE

 Lionel Poizner  July 13, 2021
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they’re ready to make the most of it the day 3rd party cookies stop working.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google July 2021 core update is finished rolling out

 Lionel Poizner  July 12, 2021
After 12-days, Google said the July 2021 core update is done. It rolled out between July 1st and July 12th.

Please visit Search Engine Land for the full article.

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Posted in Marketing

10 reasons to join us at SMX Convert

 Lionel Poizner  July 12, 2021
Unbiased content, on-demand access, affordable pricing… and that’s just the beginning.

Please visit Search Engine Land for the full article.

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