Posted in Marketing

Google’s local ads tips for the back-to-school shopping season

More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.

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Did Google admit it uses click data for search? Not really.; Friday’s daily brief

And, you’re no longer allowed more than one ClaimReview element per page.

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Posted in Marketing

Display & Video 360 gets new frequency and reach metrics

The real-time view of reach gains may help advertisers better evaluate campaign performance.

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Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief

And, ways to prioritize your mental health as we step away from the pandemic.

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Twitter’s Shop Module pilot adds a product carousel to profiles

Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.

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The Google link spam update is rolling out; Wednesday’s daily brief

And, the review stars are back in Google Search results.

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Instagram is disabling interest and activity-based targeting of underage users

Advertisers’ targeting options for users under 18 will be limited to age, gender and location.

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Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy

Google will start applying the surcharge beginning on October 1.

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Lowest SMX Convert rates expire Saturday

Book by this Saturday, July 31 to get your All Access pass for just $99!

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Posted in Marketing

Google Search link spam update rolling out now

A new spam algorithm is rolling out over the next two weeks aimed at fighting link spam more broadly.

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