Posted in Marketing

Google confirms it changed how it creates titles for search result listings

Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time.

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Google link spam update done rolling out

It took an extra two weeks longer than expected to roll out.

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Messy SEO Part 1: Navigating a site consolidation migration

Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. 

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Google made 4,500 changes to search in 2020

Google also updated its How Search Works website.

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Advertisers can adjust conversion values in Smart Bidding in the coming weeks

“This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately.”

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“It depends” doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief

Plus, blank images in Top stories and new features in the YouTube results page.

Please visit Search Engine Land for the full article.

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Top stories images aren’t showing in Google Search

The company has confirmed that it’s a bug and is working to resolve it.

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How to craft a winning Search Engine Land Awards entry: Past judges share their advice

The final deadline for the 2021 Search Engine Land Awards is September 3, 2021 at 11:59 pm PST.

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Posted in Marketing

Three targeting tactics that power every stage of the funnel

“You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels.”

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Traffic and rankings don’t mean a thing unless they help you convert; Tuesday’s daily brief

And, Google’s tool to report indexing bugs is now available in the U.S.

Please visit Search Engine Land for the full article.

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