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How to write ad copy that actually converts (and 3 major mistakes to avoid)

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.

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Marketing

Search marketing in the dark: Google, give us more data!; Wednesday’s daily brief

Also Google said HTML title tags still used for ranking purposes.

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Marketing

Google to sunset Expanded Text Ads (ETAs) in June 2022

This is the latest move that Google is making to push automation through their ad products.

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Marketing

Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief

Plus, four tools to check for your title changes in SERPs

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Marketing

Google says title changes don’t impact rankings

“This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated.

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Marketing

Four tools to check for title changes in the SERPs

These tools let you see whether Google changed your title, the date it changed and what it was changed to.

Please visit Search Engine Land for the full article.

Marketing

Your AI and ML primer — and why it matters for search; Friday’s daily brief

Plus, the latest trends in local search: personalization and depth of content

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Marketing

Ask the expert: Demystifying AI and Machine Learning in search

Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.

Please visit Search Engine Land for the full article.