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Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.

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These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

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Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.

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Google has updated their help documents to say it finds a mix of reviews more trustworthy.

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Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet..

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SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.

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Matched content will be rebranded as “Multiplex ads” and only show ads, even if monetization is turned off.

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Between November 11th and November 17th, Googlebot slowed crawling on some websites.

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While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.

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