Posted in Marketing

How marketers can create linkable content to drive more site traffic

Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to.

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YouTube to automatically link to places mentioned in videos

Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.

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Google Analytics vs. Google Analytics 360

Learn about the pros and cons of upgrading to Google Analytics 360

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4 elements that help create compelling SEO content

“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.

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Google issue sent Search Console redirect error notifications; Google will fix issue

You can safely ignore this notification if you received it over this past weekend.

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Google Ads refreshes custom columns UI and adds new metrics

When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more.

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Exclusive: The most popular Yelp search filters

While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories.

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Ads Creative Studio’s Asset Library is coming to Google Ads

Currently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account.

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Google rolling out new map and local interface in search

Google will show local results on the left and a map on the right of those results.

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Bing launches Ethical Shopping hub in UK

The hub is expected to roll out in the U.S. next year and Microsoft is looking to extend it beyond the fashion vertical.

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