Posted in Marketing

Microsoft Advertising CVP Rik van der Kooi announces departure

Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.

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Microsoft Bing’s Shopify integration now live with buy now

After announcing a partnership with Shopify back in October, now Bing’s search results are live with deeper integrations.

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Google Ads issue affected a significant subset of users, now resolved

This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution.

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Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook

Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.

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5 ways marketers can support entry-level SEO talent

With a huge demand for SEO specialists, marketers shouldn’t neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs.

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Bing launches travel-oriented results pages and a trip-planning hub

The new features may make it even harder for OTAs to compete in the search results.

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How to optimize your site for better findability

An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.

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Google Search Console inaccessible for some users

Many SEOs have reported being unable to access Google Search Console.

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Chrome will show updated pricing in the tabs grid on mobile

Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card.

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Google Search launches enhanced autocomplete with second column

In addition, Google is testing an edge to edge autocomplete interface and more full width designs.

Please visit Search Engine Land for the full article.

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