Posted in Marketing

3 ways to check technical SEO health issues on your website

Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site’s crawl stats, rendering and indexing.

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Google Ads to allow ads for sport betting in New York

Mobile or online sports bets can be placed in New York beginning Saturday morning and with that Google Ads is adapting.

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Google AdSense related search experiments re-enabled

8-months later, Google AdSense related search custom search style experiments is working again.

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Apple Maps: What a maps web snapshot can do for your online content

Apple lets you create a static map image from a URL with chosen parameters and characteristics.

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Google Ads error tells advertisers exact match keywords are saving as broad match

The issue has no impact on how keywords are saved and Google is working on a fix.

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Best Buy to sell search ads under its own in-house media company

Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers.

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How to automate your ad copy without sacrificing control

Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.

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How marketers can prepare for and respond to Google’s algorithm updates

Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.

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Yoast SEO to launch on Shopify

The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022.

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4 ways data analysis can help you generate new ideas and optimize your content

If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.

Please visit Search Engine Land for the full article.

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