Posted in Marketing

Lookback: Google launched the Panda algorithm update 11 years ago

Here’s a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.

Please visit Search Engine Land for the full article.

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Shoppers may soon be able to message merchants via Google Shopping

Google is running a messaging pilot program that would enable customers to send messages to your customer service email.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google Ads latency issues and error messages within advertiser console

Google has confirmed the issue and is currently investigating these reports.

Please visit Search Engine Land for the full article.

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Google AdSense separates YouTube earnings into its own payments account

In addition to separate payment thresholds, the platform is also adding a dedicated AdSense for YouTube homepage.

Please visit Search Engine Land for the full article.

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New Google Shopping experience scorecard

Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.

Please visit Search Engine Land for the full article.

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Google page experience update for desktop now rolling out

As expected, Google is now rolling out the desktop version of the page experience update. This update should be fully rolled by the end of March 2022.

Please visit Search Engine Land for the full article.

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Core web vitals vs. page experience: How they are different

Core web vitals are important, but they’re just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.

Please visit Search Engine Land for the full article.

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Google Merchant Center adds short title option for smaller ad placements

Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.

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LinkedIn’s Service Pages for freelancers adds features to showcase credibility

Service Page owners can now show the organization they work for and include media from their portfolio.

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Posted in Marketing

Google testing questions and answers in the Google Maps interface

This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps.

Please visit Search Engine Land for the full article.

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