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Google Ads Editor version 2.0 supports Performance Max campaigns

The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more.

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How your ad position and CTR impact conversion rate

Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.

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Google Business Profiles new emergency help attributes for Ukraine support

Google also added hotel attributes to define if your hotel offers support to those displaced from Ukraine.

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3 SEO tools to build for your clients in Google Data Studio

Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here.

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How E-A-T content and link building can drive YMYL SEO success

E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.

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Google business profile reviews posting bugs should be resolved soon

Google has confirmed there was an issue with some reviews not posting and those reviews should be processed the end of this week.

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Google refine this search and broaden this search now live in search results

While the things to know and things to consider feature is not fully live yet.

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Google rolls out Search Ads 360 integration for Google Analytics 4

The integration may help contextualize data to enable more efficient campaigns as well as time savings.

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MarTech is ONLINE in just 2 weeks – grab your free pass now

Don’t miss your opportunity to attend MarTech, online, March 29-30!

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Posted in Marketing

Google Performance Max campaigns: What marketers should know

Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.

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