Posted in Marketing

U.S. search ad revenue grew 33% to $78 billion last year

Digital ad revenue experienced tremendous growth in 2021, according to the IAB. Search continues to be the leading format.

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Google March 2022 product reviews update is finished rolling out

Almost three weeks after Google launched the 3rd version of the product reviews update, it is now done rolling out.

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Advanced. Actionable. Invaluable. Get your SMX Advanced sneak peek here.

Learn sophisticated, brand-safe, actionable tactics that can help you deliver qualified traffic, drive more revenue, and stay a cut above the competition.

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The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021

And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge.

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Indexing: A tale of two search engines

In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.

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Google doesn’t want your AI-generated SEO spam content

Filed under ‘not new, but a good reminder’: AI-generated content is ‘spam’ and is against Google’s Webmaster Guidelines.

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Google may update business hours in local listings with AI

So make sure to routinely review your business hours to ensure they are accurate.

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Pinterest prohibits climate misinformation in ads, content 

Pinterest says any ads containing conspiracy theories, misinformation or disinformation around climate change are explicitly prohibited.

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Twitter: Edit button coming (but you’ll have to pay to get it)

Twitter says it’s been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users.

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Twitter for Professionals: How to switch to a Professional Account

Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?

Please visit Search Engine Land for the full article.

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