Category: Marketing

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Posted in Expert Interviews How To Marketing Podcast Social Media Marketing Podcast YouTube YouTube Video

YouTube for Marketing: What Marketers Need to Know

Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, I interview Nick Nimmin on the Social Media Marketing Podcast. Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on […]

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Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business

The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations.

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Google now uses BERT to match stories with fact checks

Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more.

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How content consolidation can help boost your rankings

Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience.

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RSAs: Are they living up to the promise? It depends

Marketers weigh in on what they’re seeing from responsive search ads as Google tests making them the default search format.

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InMarket buys NinthDecimal to compete with Foursquare more effectively

The company is positioning itself as an “omnichannel” rather than “location” marketing platform.

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Posted in How To Marketing Twitter Twitter Ads

How to Drive Local Foot Traffic With Twitter Ads

Want more customers for your local business? Have you considered using Twitter to connect with customers? In this article, you’ll discover how to use Twitter ads and organic techniques to bring more foot traffic to your local business. #1: How to Build a Local Audience via a Twitter Follower Campaign Before you reach out to […]

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Google says you can recover from core updates without a new core update

Unlike the old Panda or Penguin updates, Google core updates get refreshed data regularly.

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Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content

He also went on the record on if SEO is harder than PPC.

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Next on Live with Search Engine Land: The SEO gender gap and how to close it

Join us Friday for a discussion on the impact of gender imbalance and how agencies, in-house teams and consultants can help affect change.

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