Category: Marketing

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Answer MarTech’s survey on attending or exhibiting at in-person events

MarTech’s Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts.

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Actionable conversion optimization tactics — just $99

Secure your spot now — Early Bird rates expire next Saturday, July 31!

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Google tries to answer publishers questions on visibility concerns in Google News

Applying to be in Google News has been turned off for years, causing confusion to new publishers.

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Yet another automation feature rolling out in Google Ads; Friday’s daily brief

Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.

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Google Ads optimized targeting gradually rolling out

This could also be an expensive option if your budget is lower, as your initial CPA could fluctuate as the data is collected and optimized targeting figures things out.

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Google Posts for verified knowledge panels are going away

On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away.

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Google adds direct apply markup and new editorial guidelines for job postings

The new guidelines include guidance around obstructive text & images, excessive & distractive ads, or content that doesn’t add any value to the job posting.

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FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE

Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they’re ready to make the most of it the day 3rd party cookies stop working.

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