Category: Marketing

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Posted in Marketing

Google announces global launch of property promotion ads for hotels

Property promotion ads help hotels capture demand in users looking online for places to stay

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Posted in How To Marketing YouTube YouTube Analytics YouTube Video

YouTube Analytics: How to Use Data to Inform Your Future Videos

Want more engagement, leads, and sales from your YouTube videos? Wondering how to use data to create high-performing videos? In this article, you’ll learn how to use YouTube analytics to identify successful videos you can model for similar results. Why Data Analysis Matters to YouTube Video Performance If you want to improve your YouTube channel’s […]

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Posted in Marketing

FLoC testing hits a snag in Europe; Wednesday’s daily brief

And, which is more difficult for brands, being authentic or conveying authenticity?

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Posted in Marketing

Google’s current FLoC tests aren’t GDPR compliant

Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy violation.

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Posted in Marketing

4 local review trends to watch in 2021

It’s important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around reviews shifts.

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Posted in Facebook Facebook Ads How To Marketing

Facebook Ad Testing on a Budget: A Proven Method

Looking for a process to test Facebook ads? Wondering how to test Facebook ads without blowing your ad spend? In this article, you’ll discover a proven Facebook ad testing method designed for small budgets and discover which metrics will help you identify successful ad components. To learn how to test Facebook ads on a budget, […]

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Posted in Marketing

Zero-click Google searches rose to nearly 65% in 2020

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.

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Posted in Marketing

Lowest SMX rates expire Saturday — book now & save!

Book now to secure your All Access pass for just $99!

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Posted in Facebook How To Marketing

How to Optimize Your Facebook Business Page for the Latest Updates

When did you last update the look of your Facebook page? Wondering what changes you need to know about? In this article, you’ll discover how to optimize your Facebook business page for the latest layout. Why Update Your Facebook Page Now? It seems as though every time we log in, Facebook is either rolling out […]

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Posted in Marketing

Google clarifies the SharedArrayBuffer notification

After much confusion, Google explained why it send out these notifications and what your next steps should be.

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