Category: Marketing
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Posted in Marketing
Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief
And, how to maintain organic performance when merging multiple websites.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google Ads attribution models now support YouTube and Display
The inclusion of YouTube and Display lets advertisers better understand each channel’s contributions to the buyer journey.
Please visit Search Engine Land for the full article.
Posted in Marketing
How to maintain organic performance when merging multiple websites
Migrations and mergers can be unpredictable. Here’s how to identify and prioritize your most valuable pages for your new site.
Please visit Search Engine Land for the full article.
Posted in Marketing
If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief
Plus, trying to get shadow banned on Insta for science
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Posted in Marketing
MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief
And, it looks like the Cleveland Guardians forgot one very important detail
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Posted in Marketing
Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes
Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google drops safe browsing as a page experience ranking signal
Google updated the page experience report in Search Console.
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Posted in Marketing
Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance
MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.
Please visit Search Engine Land for the full article.
Posted in Marketing
How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.
Please visit Search Engine Land for the full article.
Posted in Marketing
Target impression share bidding, other August changes now available in Microsoft Ads
Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.
Please visit Search Engine Land for the full article.
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