Category: LinkedIn

Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at […]

The post LinkedIn Ad Retargeting: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their […]

The post Organic LinkedIn Marketing: Proven Techniques for Marketers appeared first on Social Media Examiner | Social Media Marketing.

Ready to run LinkedIn ads but don’t know where to start? Worried the costs are too high? In this article, you’ll learn how to properly set up LinkedIn’s most cost-effective ad type: LinkedIn text ads. You’ll find tips for targeting, bidding on cost per click (CPC), and more. To learn how to set up LinkedIn […]

The post How to Use LinkedIn Text Ads: The Budget-Friendly Option appeared first on Social Media Examiner | Social Media Marketing.

Want to create deeper relationships with people on LinkedIn? Wondering how to encourage purposeful conversations with the people in your LinkedIn network? In this article, you’ll discover three tips to spark conversation on LinkedIn via connection requests and feed posts. #1: Compose Conversational LinkedIn Connection Requests If you want to connect with someone on LinkedIn […]

The post How to Create Meaningful Engagement on LinkedIn: 3 Tips appeared first on Social Media Examiner | Social Media Marketing.

Do you publish videos on LinkedIn? Wondering how to target ads to people who watched your LinkedIn videos? In this article, you’ll learn how to run video retargeting campaigns on LinkedIn. #1: Map Out Your LinkedIn Retargeting Ad Sequence Simply put, video retargeting on LinkedIn is about running ads to people who have already seen […]

The post How to Retarget Video Views With LinkedIn Ads appeared first on Social Media Examiner | Social Media Marketing.

Wondering how to get more out of LinkedIn? Are you using LinkedIn effectively? In this article, you’ll discover nine LinkedIn ideas to improve your networking and marketing. #1: Maintain Top-of-Mind Awareness With 1st-Level LinkedIn Connections Every update you see in the LinkedIn feed is an opportunity to understand what the people and businesses you follow […]

The post 9 Ways to Improve Your Marketing on LinkedIn appeared first on Social Media Examiner | Social Media Marketing.

Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page? In this article, you’ll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively. #1: Download LinkedIn Company Page Followers Details via Followers Analytics Businesses use LinkedIn company pages to […]

The post 3 New LinkedIn Company Page Features for Marketers appeared first on Social Media Examiner | Social Media Marketing.

Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn? In this article, you’ll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts. #1: Introduce Yourself With Video via the LinkedIn Profile Featured Section The Featured section for LinkedIn profiles was introduced in 2020 and is […]

The post How to Enhance LinkedIn Marketing With Video appeared first on Social Media Examiner | Social Media Marketing.