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Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.

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When the update rolls out in a few weeks, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop as well.

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The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.

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Microsoft said this new feature will help searchers check store stock availability and choose to buy online and pick up in-store.

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The change comes two years after the last redesign.

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Google is also reminding advertisers that the AdWords API will be deprecated in April 2022.

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The updated experiments workflow is currently rolling out to select advertisers.

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CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.

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In Part 4 of our Messy SEO series, we look at how Google’s SERP title change gutted one of MarTech’s most important pages.

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The update will take about three weeks to fully rollout, Google said.

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