Posted in Marketing

Meta will remove targeting options for sensitive topics on January 19

Campaigns can continue to deliver to impacted targeting options until March 17, 2022.

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Google Search Console products rich result report error handling updated

On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.

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Google Merchant Center allows retailers to save product filters

Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.

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4 tips for creating visually stunning display ads

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.

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Google Search Console testing announcement bar

Google looks to be testing a new announcement section at the top of the Search Console interace.

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Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.

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SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

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Google Ads not serving fully on Gmail

This issue started yesterday afternoon and only impacts users on the desktop version of Gmail.

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PPC 2021 in review: Privacy and automation force advertisers to adapt

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.

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Messy SEO: Fixing site structure while a Google title change sinks clickthroughs

In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech.

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