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Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.

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The issue, which affected the serving of ads on YouTube, has been resolved.

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AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.

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Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.

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This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers.

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Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.

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Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.

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Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping results.

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In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts.

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We now have a tool from Google to see how well our desktop URLs do with page experience.

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