Posted in Marketing

‘Untitled’ search results sending users to spam sites, Google ‘working on it’

There are multiple reports about ‘Untitled’ title tags appearing in Google’s search results that redirect users to spam sites.

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Messy SEO Part 6: Pillar pages and topic clusters

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.

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Google allows ads for sports betting in Louisiana

Advertisers must be state-licensed and certified by Google to run gambling ads.

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WordPress 5.9 launches with full site editing

WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.

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How to produce actionable content throughout the marketing funnel

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.

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Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges

While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

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4 automated campaign types and how to control them

Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.

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tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

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Google tests favicons in text ads

Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL.

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Why entity search is necessary for SEO success

Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.

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