Posted in Marketing

Google confirms Standard Shopping campaigns will remain available

This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.

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Google dropping follow and welcome offers in local listings

Soon, you won’t be able to follow local businesses in Google anymore.

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TikTok’s brand safety center consolidates transparency updates, announcements and partnerships

As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.

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Google releases Data Studio Dashboard for Web Stories

Want more insights about how your Google Web Stories are performing? Google has the Data Studio report you need.

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Snapchat introduces attributable mid-roll ads for Snap Stories

Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI.

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Google denies mass search ad disapprovals or bugs with ad policy enforcement

There are widespread reports of Google Ads disapproving ads and accounts in the past 24-hours but Google says nothing is out of the ordinary.

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Google AdSense launches related search for content pages

The new feature is designed to drive incremental ad revenue while encouraging more engagement from visitors.

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Microsoft Advertising nearly doubles available markets with 29 more countries

This update may make Microsoft Advertising more attractive to advertisers that sell products or services internationally.

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The latest jobs in search marketing

On the hunt for something new? Check out who’s hiring in search marketing this week.

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The benefits of dynamic rendering for SEO

Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues.

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