Posted in Marketing

Google Docs can write your meta descriptions

Google Docs can automatically generate content summaries. Can it help you write a GREAT meta description? We tested it to find out.

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How to write compelling ad copy in a Smart Bidding landscape

Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.

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Facebook warns publishers to avoid ‘watchbait’ tactics

These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.

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Google Search rolls out a more visual search interface on mobile with grid format

Are both top results position one or does Google count the one on the right as position two?

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Twitter adds keyword search to Direct Messages

Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords.

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Google Search adds booking and appointment availability for healthcare providers

This is a pilot with a limited number of providers including MinuteClinic at CVS.

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Google releases Partner Program directory in latest effort to rebuild program

After trying to relaunch it with strict requirements, Google now seems intent on building goodwill among the PPC marketers who participate.

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PPC salaries: How much in-house and agency search marketers make in 2022

This data will help give you some bargaining power, whether you’re negotiating salary for a new role or seeking a raise from your employer.

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Google Search Console to show event rich results errors for missing locations

You may see an increase in rich results report errors for event schema in Search Console as a result of this change.

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Instagram product tags rolling out to all U.S. users

Product tagging will make it easy for people to discover and buy your products via Instagram Shopping.

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