Category: Marketing

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Posted in Marketing

Video: Search veteran Kevin Lee on why digital PR is key for SEO

 Lionel Poizner  August 31, 2020
Some call it barnacle SEO and it differs from online reputation management.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Is Google prepping to phase out ETAs?

 Lionel Poizner  August 28, 2020
Some users aren’t seeing the Text ad creation option in their Google Ads Search campaigns.

Please visit Search Engine Land for the full article.

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Posted in Expert Interviews How To Marketing Podcast Social Media Marketing Podcast Social Media Strategy

Webinar Marketing Strategy: A Proven Path to More Sales

 Lionel Poizner  August 28, 2020

Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales? To explore marketing with webinars, I interview Amy Porterfield on the Social Media Marketing Podcast. Amy, an expert on webinars and course creation, is the host of the Online Marketing Made Easy […]

The post Webinar Marketing Strategy: A Proven Path to More Sales appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports

 Lionel Poizner  August 27, 2020
How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.

Please visit Search Engine Land for the full article.

Continue Reading See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports
Posted in Marketing

Is Apple getting real about search and about to take on Google?

 Lionel Poizner  August 27, 2020
Multiple indicators suggest Apple may be stepping up its search efforts.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Home activities structured data now supported by Google Search

 Lionel Poizner  August 27, 2020
Google just added new search development documents for this structured data type.

Please visit Search Engine Land for the full article.

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Posted in Marketing

The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08

 Lionel Poizner  August 26, 2020
The findings come from an analysis of 2.4 million local listings in over 30 business categories.

Please visit Search Engine Land for the full article.

Continue Reading The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08
Posted in Marketing

Google tests reporting security issue false positives in Search Console

 Lionel Poizner  August 26, 2020
This should help sites that were mistakenly removed from Google search rectify the issue sooner.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Call analytics: How they can drive down costs and improve search conversions

 Lionel Poizner  August 26, 2020
With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone.

Please visit Search Engine Land for the full article.

Continue Reading Call analytics: How they can drive down costs and improve search conversions
Posted in Marketing

Bing considers page quality before indexing

 Lionel Poizner  August 26, 2020
Bing does not want to index and show search results for low quality, spammy or manipulative content.

Please visit Search Engine Land for the full article.

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