Category: Marketing

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Posted in Clubhouse Clubhouse Tools How To Marketing Tools

20+ Tools for Marketers on Clubhouse

 Lionel Poizner  March 9, 2021

Is your business using Clubhouse? Looking for tools to enhance your Clubhouse experience? In this article, you’ll find many third-party Clubhouse app tools to create better bios, manage events, track analytics, and more. Clubhouse Bio Editors As of right now, you can edit your Clubhouse profile anytime by visiting your profile and tapping somewhere on […]

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Posted in Marketing

Virginia’s privacy legislation and targeted ads; Tuesday’s daily brief

 Lionel Poizner  March 9, 2021
Plus, local marketing masters and the headless CMS

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Posted in Marketing

Google Hotel search showing free listings in results

 Lionel Poizner  March 9, 2021
Google opens the door to more hotels by offering free hotel listings, separate from paid results.

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Posted in Marketing

How targeted advertising is impacted under Virginia’s CDPA

 Lionel Poizner  March 8, 2021
The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions

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Posted in Facebook Facebook Ads Facebook Analytics How To Instagram Instagram Ads Marketing

Customer Lifetime Value: How to Calculate LTV for Facebook and Instagram

 Lionel Poizner  March 8, 2021

Wondering if you’re paying too much to acquire Facebook and Instagram customers? Do you know how much a single customer is worth to your business? In this article, you’ll discover three ways to find your customer lifetime value (LTV) and learn how LTV can inform your marketing efforts. How Establishing Customer Lifetime Value Improves Marketing […]

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Posted in Marketing

Let’s give ‘em something to FLoC about; Monday’s daily brief

 Lionel Poizner  March 8, 2021
Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt

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Posted in Marketing

Google Search algorithm watching; Friday’s daily brief

 Lionel Poizner  March 5, 2021
Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Microsoft Bing updates search results interface to make it more visually immersive

 Lionel Poizner  March 4, 2021
Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design.

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Posted in Marketing

Google Ads mobile app adds custom and performance insights notifications

 Lionel Poizner  March 4, 2021
The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes.

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Posted in Expert Interviews How To Marketing Podcast Social Media Marketing Podcast Social Media Strategy

The Future of Social Marketing: Trends to Track

 Lionel Poizner  March 4, 2021

Wondering what’s next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? In this article, you’ll learn about the latest social marketing trends and how marketers should prepare for a changing world. Disruption in Marketing Today Marketing today really boils down to one question: “How can we be heard?” […]

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