Author: Lionel Poizner
Posted in Marketing
Google’s podcast knowledge panel update: Your questions answered
If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google’s rules
Please visit Search Engine Land for the full article.
Posted in Marketing
App advertisers can now use App campaigns for engagement without implementing deep links
The new option can cut down on developer support requests and takes users to the app homepage.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google allegedly creates ad monopoly with Facebook to favor its own exchange according to new, unredacted details from Project Jedi
There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google throttled AMP page speeds, created format to hamper header bidding, antitrust complaint claims
Recently unredacted sections of the complaint paint a damning picture of Google’s motivations that, if true, could erode any trust it has left with publishers.
Please visit Search Engine Land for the full article.
Posted in Marketing
Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it
SEOs share their experiences with Google’s new system for generating title links and what they’re doing to keep their titles intact.
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Posted in Marketing
New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief
Plus, Facebook updates measurement and reporting products
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Posted in Marketing
How to fix the SEO issues that keep you from achieving your goals
Effective SEO requires a holistic approach. JR Oakes deep-dives into his approach from his session at SMX Report.
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Posted in Marketing
Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief
And holiday sales will break a new record as Cyber Week growth slows down.
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Posted in Marketing
How to solve the marketing reporting conundrum without being a magician
In a recent survey shared at SMX, C-Suite executives report sales and leads as top performance indicators for marketing teams.
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Posted in Marketing
The revised Google search quality guidelines are out; Wednesday’s daily brief
Health insurance ad formats for Microsoft Advertising…
Please visit Search Engine Land for the full article.
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