Author: Lionel Poizner
Posted in Marketing
In 2022, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester
The research company’s 2022 consumer and customer experience predictions highlight pandemic-related issues and evolving consumer sentiment.
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Posted in Marketing
YouTube ads are the breakout star of Google’s Q3 earnings report
While shoppers are returning to physical stores, the company’s also seeing ‘strong growth in local shopping queries’ at the same time.
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Posted in Marketing
Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief
Plus, Facebook’s aging user base and what it means for advertisers.
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Posted in Marketing
Google’s podcast knowledge panel update: Your questions answered
If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google’s rules
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Posted in Marketing
App advertisers can now use App campaigns for engagement without implementing deep links
The new option can cut down on developer support requests and takes users to the app homepage.
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Posted in Marketing
Google allegedly creates ad monopoly with Facebook to favor its own exchange according to new, unredacted details from Project Jedi
There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google throttled AMP page speeds, created format to hamper header bidding, antitrust complaint claims
Recently unredacted sections of the complaint paint a damning picture of Google’s motivations that, if true, could erode any trust it has left with publishers.
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Posted in Marketing
Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it
SEOs share their experiences with Google’s new system for generating title links and what they’re doing to keep their titles intact.
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Posted in Marketing
New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief
Plus, Facebook updates measurement and reporting products
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Posted in Marketing
How to fix the SEO issues that keep you from achieving your goals
Effective SEO requires a holistic approach. JR Oakes deep-dives into his approach from his session at SMX Report.
Please visit Search Engine Land for the full article.
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